Thursday, July 18, 2013

Fox Sports 1's Strategy vs. ESPN: 'Jockularity'

Interesting news story on Fox Sports 1 from Businessweek:
A few quotes:

"Hill is trying to repeat what Roger Ailes pulled off at Fox News Channel: to create a 24-hour network of his own to vanquish an established cable competitor. (In Ailes’s case, it was CNN.) "

"The channel is on track to launch in 90 million homes"

"The real lure will be college football matchups from the Big 12 and Pac-12 every Thursday night and Saturday, and college basketball and MLB games starting next year. Add to that considerable helpings of top-tier soccer and the 2018 and 2022 World Cups, and the likelihood increases that even casual sports fans spend some time at FS1."

"According to SNL Kagan, FS1 in 2014 will earn about 80¢ per subscriber. But the investment is unlikely to be viewed as successful until it crosses the $1-per-subscriber threshold"

There is a lot more in the article so here is a link:

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